Ufiit Health and Fitness

by Adrianne Oyewole Adrianne@ufiit.com





Apr 26, 2017


Jun 10, 2017




Ufiit Health and Fitness

by Adrianne Oyewole in Calgary

Business Plan

What is UFiiT?

 UFiiT (Ultimate Fitness Interval and Intensity Training) is a  unique fitness format proven to transform mental and physical health and well-being. The method, developed by Adrianne Oyewole, a certified personal trainer, bodybuilding, and fitness professional with over 20 years of experience in the health & fitness industry. UFiiT offers a unique and non-generic way of transforming bodies, minds while educating people on the fact that we all have different body types, as we all have different backgrounds, needs, origins and motivations, strengths, challenges and goals. UFiiT exercises are fun, challenging and they deliver amazing results with a no monotony guarantee!

UFiiT also offers personalized fitness and nutrition plans to help people become better and healthier versions of themselves. Adrianne has a unique approach which his customers like and shows real, tangible results. Adrianne also has an E-book, a training facility in Calgary and offers an online Facebook training program for an international audience. 

Mission Statement 

“To be the no. 1 health, fitness, weight management and overall wellness go-to tool” 

Goals and Objectives 

Adrianne Oyewole is exceptionally ambitious and wants to offer his own brand of fitness programmes globally for a wider audience and strengthen his position as an online fitness trainer. The goal is to launch the online programme fully and support this with a full-service digital marketing campaign and customer service. 


As the health and fitness industry is a saturated and very competitive marketplace, and extremely reliant on the changing trends and lifestyles, he considers his biggest strength to offer a unique training method based on self-consciousness. Trainers from all around the world offer online training solutions, as there it offers a convenient, time efficient, less expensive method for training while getting personal support from a professional. "I believe my online program is competitive, but I need your support to improve my business, doing it by helping you to follow a new and healthier lifestyle and mindset."


UFiiT, the website has been rebuilt, and rebranded and a continuous online programme has been partially built which would allow customers to purchase a 3 month online fitness programme online at anytime from anywhere, meaning continuous revenue opportunity for UFiiT. At the moment sales are restricted to campaigns for a 10 week lean programme which was launched initially to gain some revenue before the full programme was built.


The goal is to launch the online programme fully and support this with a full service digital marketing campaign and customer service.

Comments (1)

Amanda Joy Gill says:

Keep up with the good work!

34 seconds ago


Angela Prentner-Smith


Angela is a highly experienced business and change professional. She is the driving force behind the company This is Milk. She is highly experienced in customer experience, UX, Project Management​, Business Analysis​​. Since starting This is Milk, worked with Digital agencies, start ups and established businesses along the spectrum of digital project delivery. Following a long career in large transformational change programmes across the public and private sector. Finalist for the 2016 In...

Nicky Logue


Nicky is an experienced and innovative marketing all-rounder, passionate about getting to the heart of who your customers are and what they need from your brand. Specialising in strategic planning and campaign development, she has a wide ranging experience of delivering integrated multi-channel marketing campaigns. Channel expertise includes content marketing, paid and organic digital marketing, direct mail, email and social media. Performed key roles on transformational change programm...

Barbara Geczy


Barbara's forte lies in conducting in-depth customer research and discovery, measuring and analysing results and turning them into actionable plans for clients to test and learn. She also manage social media marketing, content and analytics for a number of This is Milk clients. She test new approaches constantly; monitoring the results and audience engagement on a regular basis to build on the strategy. Previously she worked on employer branding projects to attract a new generation of emp...

BoostRs (1)

Amanda Joy Gill

$100 on 4/27/2017 at 11:46 AM