UppstArt - Revolutionize the Art Market & Support Artists!

by Steve Gow steve.gow@adappcity.com

$5,625 BOOSTED




Jun 14, 2018


Jul 29, 2018




UppstArt - Revolutionize the Art Market & Support Artists!

by Steve Gow in Calgary

Business Plan

What is UppstArt? 
Imagine a marketplace where you can easily discover and buy original art you love directly from independent artists without having to go to a gallery.  Where the confusing and often intimidating art world is a thing of the past.  Where prices are understandable and transparent and where art is authentic and original.  A marketplace where you can trade in your artwork whenever you want for something new, and where artists pay low commissions and receive resale commissions so that they can spend more time in the studio doing what they love.   
At UppstArt, we are building a revolutionary new type of online marketplace for original artwork.  We are bringing transparency and trust to a market that has historically been plagued by confusing prices, fakes, frauds and forgeries.  We are the new upstarts of the art world who will make art more approachable, understandable and accessible to everyone, regardless of their budget or tastes.  Be an "UppstArt" and join us in our mission to transform the art world!
What have we done and where are we going?
UppstArt is in the prototype/validation stage of development.  Since launching our prototype website in April for validation and testing, we have recruited 20+ independent artists to the platform, uploaded over 100 original works of art and made hundreds of dollars in sales for our artists.  Our minimum viable product (MVP) platform is currently under development and is expected to launch in July.  The MVP will have blockchain smart contract functionality so that our users can trade original artwork with eachother peer-to-peer and artists can receive resale commissions every time their work is re-sold on our platform. 
Why are we launching this campaign?
We are launching this campaign to give you the opportunity to support the development and launch of an important social platform that will make buying original artwork more accessible and understandable and which will provide independent artists with the ability to sell their artwork and earn a living wage so that they can spend more time creating.
UppstArt pays 4% of its resale commission on secondary art sales to the original artist as a resale commission in recognition of the fact that 93 countries in the world have artists' resale rights, but Canada and the US have yet to adopt this important legislative protection for artists.  This provides artists in Canada and the US with the option to participate in the success of their artwork on the secondary market, which is largely driven by their own artistic efforts and the advancement of their careers. 

Artists’ Resale Rights were first enacted in France in 1920 in response to the sale of Jean-Francoise Millet’s painting “The Angelus”, which resulted in huge profits for the collector while Millet’s impoverished widow and children received nothing.  This prompted the enactment of legislation to require auctionhouses and dealers to pay a resale royalty to the original artist when their work sells on the secondary market.  To learn more about resale rights see our blog article at: https://uppstart.ca/2018/04/28/why-artists-resale-rights-matter/. 

We strive for a future where becoming an artist is a not only a viable career path, but one which is held in the highest esteem by all and recognized for its critical importance to society.  We stongly beleive that the union of art and technology can help make this future a reality. 
What are our target funding goals and use of funds?
  • $5,000:  Will allow us to finalize development of our minimum viable product (MVP) platform with smart contract blockchain functionality
  • $10,000:  Will allow us to finish building our MVP and continue improving upon user experience and functionality based on feedback from users
  • $20,000:  Will allow us to develop the full platform with commercially scalable functionality
  • $30k+:  Will allow us to develop the platform and help fund our go-to-market strategy and artist recruitment campaign


Visit us at www.uppstart.io

Comments (31)

Tavis Beaubier says:

Good luck!

17 seconds ago

Michelle Beaubier says:

This is such a teriffic platform. Good on all you for starting this.

49 seconds ago

Katharine Campbell says:

Very cool organization Steve! All the best from Katharine, Val and Jeff

40 seconds ago

Gene Bernier says:

Will, Steve and team are working hard and doing something rare which is delivering a working product on the blockchain. Keep it up guys

55 seconds ago

sherry heinze says:

Good luck!

12 seconds ago

Steph Cameron says:

Go Stevie Go!!!

7 seconds ago

Terry Mardini says:

A great cause for artists and their legacy. Keep getting better. Sincere best wishes.

57 seconds ago

michael selnes says:

Looking forward to getting some turbo art in the future!

15 seconds ago

Aaron Rankin says:

Good luck making this market a smartartmart!

27 seconds ago

Eric Dalke says:

Congrats and good luck with the campaign!

43 seconds ago

Steve Gow says:

Woohoo! $30 from ATB BoostR tips at the UppstArt Summer Party

55 seconds ago

Jessica Kennedy says:

Best of luck on this journey, Steve! I hope you are able to raise the funds you need to pursue this dream. I think it's a great idea!

15 seconds ago

Jose Herrera says:

Keep up the good work!

12 seconds ago

Faisel Syed says:

Go crush it bro! Being an entrepreneur is an amazing thing - good for you for finding a market opportunity doing something you enjoy!

41 seconds ago

Emily Cass says:

Keep up the good work!

14 seconds ago

Charla O'Neill says:

Congrats UppstArt team! Excited to continue to learn about our incredible local artists through your platform!

55 seconds ago

Arman Saatsaz says:

Keep it up!! -Viv & Mo

14 seconds ago

Colin Knill says:

This is an awesome initiative that promotes and rewards gifted artists who unquestionably need more opportunities to share their works.

40 minutes ago

Elizabeth Christie says:

All the best Guys!!!

51 seconds ago

John Christie says:

Best of Luck to all!!

42 seconds ago

Bryan Haynes says:

Great idea and platform Steve.

15 seconds ago

Kyle Bleaney says:

Steve, you have a beard made for art

39 seconds ago

Mary Cameron says:

All the best with your great endeavor!

22 seconds ago

Mark Malone says:

Keep up the good work guys!

24 seconds ago

Jackie Bradshaw says:

Good luck on your venture!!

33 seconds ago

Darci Galati says:

Great work!

17 seconds ago

Gregory Elsasser says:

Steve it was great meeting you last night at the Solstice party. What a great idea to combine the world of technology and art. Looking forward to watching the success of UppstArt!

28 seconds ago

Alan Rankine says:

Love you steeeeve

3 seconds ago

art proctor says:

Keep going

38 seconds ago

josie Fiorica says:

Congratulations on the progress of Upstart. There are immense changes each day!

26 seconds ago

Geoffrey Cann says:

Finally, a marketplace innovation in the world of art, by millennials for millennials.

23 seconds ago


Brent Cheal


Brent is a serial entrepreneur with a keen focus on social impact. Brent holds a bachelor of business administration and is a self-professed blockchain fanatic. He has taken companies from the startup phase to successful exit and has served as a director on several boards of non-profit and for-profit organizations including the David Foster Foundation, Kinsman, Plan and BC Children's Hospital.

Steve Gow


Steve Gow is an art-lover, social entrepreneur, corporate lawyer and Canadian Forces veteran of the war in Afghanistan. His education includes a bachelor of arts and Juris Doctorate (JD) in law from the University of Calgary. Steve is experienced with lean development & agile design principles, growth marketing, social media marketing, blockchain development, graphic design and product development. As a lawyer, Steve represented several software development and start-up companies through eac...

Jose Herrera


Jose Herrera is a full stack software engineer with extensive experience with several programming languages. Jose has developed both Hyperledger and Ethereum blockchain applications and has expertise in respect of Initial Coin Offerings (ICO's) and Blockchain architecture.

Devin Beaton


Devin Beaton is an entrepreneur, start-up and blockchain consultant, business and commercial lawyer and holds a Bachelor of Arts (Honours). He is involved with multiple companies in the blockchain ecosystem, including a blockchain venture in respect of energy storage. Devin's expertise includes, corporate governance, risk mitigation and analysis, contracts and negotiations, regulatory matters and commercial transactions.

David Bradley


Dave Bradley is an early bitcoin adopter who has been working full-time in the bitcoin/blockchain industry for over 5 years. After founding the world’s first full service physical bitcoin store, Dave has gone on to build a successful career providing brokerage and consulting on bitcoin and blockchain topics. Dave is regarded as one of Canada’s top blockchain experts.

Art Proctor


Art Proctor is a seasoned award-recognized arts and creative industries veteran and social enterprise advocate. He is a well-travelled outspoken cultural catalyst and socio-political unwilling profit and futurist. He is a connector. AR / VR advocate, story coach, project management, social digital community manager, art tech diplomat. He is most known for his cultural walking tours ArtwalkwithArt. He has been a Digital Media and Arts Admin Consultant in the corporate and entertainment ind...

Geoffrey Cann


Geoffrey Cann is presently a Partner in the Calgary office of Deloitte, where he focuses on helping oil and gas companies create and embrace a digital future. He has thirty years of management consulting experience with Deloitte gained through engagements in Canada, Australia, the United States, Hong Kong, China, Japan, South Korea and the Caribbean. From 2006 to 2012, he was Deloitte’s consulting national industry leader for the oil and gas sector in Canada. In 2009, he was named the Managing ...

Will Gow


Will Gow is an entrepreneur with extensive experience in sales, management, business development, human resources, consulting, training, recruiting and government communication. Will chaired the Employment Insurance Tribunal and managed a company with 17 staff for 15 years. He holds an Honours Degree in Economics and has served on many boards including the Kelowna High Tech Association, Chamber of Commerce and Interior Health Authority. He is also a volunteer advisor for CESO (Canadian Executiv...

BoostRs (100)

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$25 on 7/28/2018 at 8:45 PM

Debbie Butt

$1,000 on 7/28/2018 at 12:27 PM

Jason McKee

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Marissa Zook

$25 on 7/13/2018 at 10:42 AM

Joe Antifaev

$15 on 7/12/2018 at 6:16 PM

Steve Gow

$30 on 7/12/2018 at 3:36 PM

Jessica Kennedy

$25 on 7/12/2018 at 10:01 AM

Jose Herrera

$15 on 7/11/2018 at 10:11 PM


$40 on 7/11/2018 at 6:32 PM


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July 19, 2018 - Interview on Global News Radio


Check out our interview with Danielle Smith on Global News Radio: https://uppstart.io/blockchain-resale-royalties-interview-with-uppstart-on-global-news-770-chqr/

In our interview with Danielle Smith, Steve Gow and Brent Cheal of UppstArt discuss how UppstArt is providing a private-market solution to a problem that government has failed to address by implementing Artist Resale Rights in Canada and the US. Listen to the full interview at the link above! Buying and selling art online just got easy!



July 23, 2018 - New Website Launch


We've launched our new website and decentralized application for original art at www.uppstart.io! 

Our new site gives artists the ability to use blockchain technology to sell art online to a global community of collectors, securely track the provenance of their art and receive resale royalties whenever their art resells in the future.  UppstArt also offers new levels of transparency and fraud prevention to art lovers who are looking to buy art online and sell it whenever they want on the blockchain.

When artwork is purchased on UppstArt from artists, a digital certificate of authenticity is created that forever records the artwork’s provenance information, price history and image on the blockchain so collectors have an easier time selling art in the future and artists have a permanent registry of the art they create.  Collectors can sell their art online at any time using blockchain smart contracts on UppstArt’s decentralized resale marketplace powered by Ethereum.  When art is sold, the provenance history of the art is immutably recorded on the Ethereum blockchain and the artist automatically receives a resale royalty. This gives artists the option to receive a resale royalty when their art resells despite the fact that Canada and the US have failed to implement artists’ resale rights that are available in 93 other countries.

July 24, 2018 - Resale Marketplace Launches


Check out our article that explains exactly how UppstArt's decentralized blockchain marketplace for art works: https://uppstart.io/the-uppstart-resale-marketplace-how-does-it-work/


July 26, 2018 - See Art on Your Wall!


UppstArt has partnered with ARTPLACER to give you a premier art buying experience . You can now see art directly on your own wall. Check it out here: https://uppstart.io/