$1,720 BOOSTED




May 01, 2019


Jun 15, 2019




Sober Saturdayz

by Kaitie Degen in Edmonton

Business Plan

I grew up in Kelowna BC - sounds beautiful, I know - but that's not quite how I remember it. From a very young age my mother (and most of my family) had very addictive tendencies. I'm not talking a bottle of champagne on a birthday either, I'm talking about pee your pants drunk and going missing for days/weeks on end.

Growing up I liked to think that the apple actually DID fall far from the tree. Even though I had grown up in foster care and had been "in the system" since day 1 I liked to think I was different. Different because I was brought up in a way I knew I would never impose onto someone else. Fast forward about 10 years (last year) when I began to notice how habitual partying had become in my and my friends' lives. We were all exhausted, we had no social skills without booze, and our self-confidence ... well, what self-confidence. 

At that point in my life I knew personally that I wanted to step back from drinking and that's when I found out just how difficult that really is. Not just because of my own habitualness or family blood line, but because our entire world is catering to a life surrounded by alcohol. You go to a restaurant and the first thing mentioned is whether you want a drink and unfortunately your response dictates what type of service you're going to get. Not to mention trying to go out to the bar and only being offered fountain pop and grenadine (eye roll). 

All of this personal experimentation about how I felt and how I was treated when I went out as a non-drinker REALLY brought some clarity to my eyes. No wonder people relapse and no wonder people fall under pressure. We legit have NOTHING in place that is promoting a healthier option (Budweiser Prohibition doesn't count either, it's gross and has a high calorie count). So I began to look for non-alcoholic options myself.

I wanted to pan through all the crappy tasting drinks and find out where the gold was hidden, because there's no way that I'm the only person who has been feeling this way. I came across the world's FIRST distilled non-alcoholic spirit, Seedlip. This opened my eyes to a world of products and people I had zero connection to before. From there I began my journey of finding the WORLD'S best non-alcoholic beverages with the intention to import (almost none are in Canada) and distruibute them into bars and restaurants in Canada.

Now I know that this project isn't going to save my mother, in fact I've had to cut off ties because she's furious at me for advertising change. But what I AM hoping comes from this is conversation about harm reduction, community support for young addicts, and healthy options in Canadian establishments. It's inevitable that young adults are going to experiment, in fact we've set them up to do just that so there's actually no avoiding it. What we CAN do is create a space that is fun, educational, and filled with delicious drinks. So that WHEN these young adults are bombarded (because yes that's what it is) with peer pressure questions they will have the knowledge, the community, and (most importantly) the OPTION to choose otherwise. 

I don't know about you but I don't want the next generations to deal with addicton in the ways we've had to. It's brutal, it's embarrassing (or at least you're told it is) and it's not very fun. It is our RESPONSIBILITY as adults to analyze how our lives have been and then adjust accordingly. And that's why I created Sober Saturdayz, to host events, educate on harm reduction, and have a delicous experience while we're at it. Don't believe me, ask the Collective yourself!


Comments (8)

Alaina Hansen says:

Wishing you all the best on this rad movement!

27 seconds ago

Brandon Plaizier says:

Greg shared this with me and although I myself enjoy my drink I think that anyone who chooses to abstain should have just as many NA drink and entertainment options as I do.

31 seconds ago

Bradley Anderson says:

Love it.

50 seconds ago

Katya Worbets says:

Best initiative! Substance-free living never looked (or tasted) so good. xo

56 seconds ago

Katarina Hugo says:

As a young, sober woman I am absolutely thrilled with SoberSaturdayz and the work Katie is doing.

38 seconds ago

Marina Perilli says:

Katie- keep going girl! We need more of this in our lives.

51 seconds ago

Clare Packer says:

Goooooo Kaitie!!!

23 seconds ago

Scott Meunier says:

This work makes the city more vibrant for those trying to be well without drugs and alcohol :). Great job Katie and Co.

36 seconds ago


Kaitie Degen


I'm Kaitie Degen — a 26 year-old working towards sobriety. I grew up in a chaotic household, riddled with abuse, social service intervention and bullying. Having never met my father, and constantly helping with a drug-addicted mother, meant growing up quickly under a great deal of stress. Besides my constant battle with depression and anxiety, I've also had the burden of my own vices. I believe that drugs and alcohol have deeply shaped who I am today, but I came to realize that the overindulgen...

Corinne Simpson


Corinne “Been” Simpson is a virtual assistant and Kaitie's project manager. Kaitie found her through friend recommendations and the two just clicked. She's also 17 years sober and has been looking for something like Sober Saturdayz all her sober life. If you need help with a short-term project or long-term workload maintenance but can’t hire help full time or don’t have an office to host a staffer, she's your solution. She can be found at her website corinnesimpson.ca

Denise Walker


Denise Walker is an Edmonton based Author and the Creator of Denise Speaks. The second installment of her sober poetry collection, 'Pick Your Poison' was released on April 20th, 2019. Through her words, either written or spoken aloud, she creates solace and solidarity for those in addiction recovery. Through Sober Saturdayz she found like-minded entrepreneurs and became passionate about their mission as it so closely aligns with her own.

Rhandi Standford


Rhandi Sandford is creator and designer at Colour Me Weird, a brand for the silly and the sweet. From wearable dolls, to fun to wear clothing, Colour Me Weird strives for diversity and expression. Colour Me Weird's workshops are fun for all ages, and are created to stimulate imagination and play. Check out more at www.colourmweird.com

Bevers Degen


Bevers Degen is a black and white maltipoo (don't laugh its short for maltese poodle lol), who has just turned the big O N E! He's been shaking paws and kissing babies since the day Sober Saturdayz was created and has no plan on stopping. Not only does this little gaffer make it to every event that the city "allows" him too, he also goes above and beyond to be a consistent face on ALL our social media platforms. In all seriousness though, Bevers has been an INCREDIBLE emotional support animal t...

BoostRs (18)

Alaina Hansen

$25 on 5/24/2019 at 2:14 PM

Brandon Plaizier

$25 on 5/22/2019 at 12:51 PM

Kyla Ostafichuk

$100 on 5/22/2019 at 10:13 AM

Jeff Ku

$25 on 5/15/2019 at 1:46 PM

Mark Taylor

$5 on 5/15/2019 at 1:40 PM


$75 on 5/13/2019 at 6:22 PM

Bradley Anderson

$500 on 5/10/2019 at 6:46 PM

Katya Worbets

$25 on 5/9/2019 at 3:28 AM


$125 on 5/8/2019 at 5:14 PM

Wayne Brown

$200 on 5/8/2019 at 12:02 PM

Carol Charrois

$200 on 5/8/2019 at 11:07 AM

Patricia Begley-Nelson

$50 on 5/3/2019 at 4:28 PM

Christina Lynch

$75 on 5/3/2019 at 1:47 PM

Greg deJong

$100 on 5/3/2019 at 1:02 AM

Marina Perilli

$45 on 5/2/2019 at 11:22 PM

Clare Packer

$25 on 5/2/2019 at 10:18 PM


$20 on 5/2/2019 at 5:48 PM


$100 on 5/1/2019 at 6:18 PM


May 9th


Things are really starting to heat up here at Sober Saturdayz! Yesterday morning, our fearless leader, Kaitie, was interviewed on The Ryan Jespersen Show on 630 CHED—if you tuned in, thank you! If you donated, DOUBLE thank you as we have more than DOUBLED our campaign total in the last two days! We are truly blown away by your support and we are looking forward to expressing our gratitude in real life. If you want to hang with us and experience the signature Sober Saturdayz vibe, we have a lot of exciting events coming up: the first of which is our ATB BoostR Launch Party where we will be officially kicking off our campaign in style! Join us on May 14th from 1pm to 3pm at The Health Collective YEG (6537 111 St NW, Edmonton). This event is totally FREE! We’ll be watching the promo video, sampling some of our silky alcohol-free bevvies, and chatting up a storm about what we’ll be spending the BoostR money on. Next on the calendar is something truly unique that we think you’re really going to like. The event is on May 18th: “Working 9-5” but working is the last thing you’ll be doing at this sweet collaboration between Sober Saturdayz and 9910! Save the date and keep your eyes peeled for more details!