Nicky is an experienced and innovative marketing all-rounder, passionate about getting to the heart of who your customers are and what they need from your brand. Specialising in strategic planning and campaign development, she has a wide ranging experience of delivering integrated multi-channel marketing campaigns. Channel expertise includes content marketing, paid and organic digital marketing, direct mail, email and social media. Performed key roles on transformational change programmes and product launches, ensuring the customer needs were known, met their expectations.

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